Ever wonder how two popular products would fare in a head-to-head battle? Each week award-winning stylist Marlin Bressi puts two similar products to the test on real salon clients in his never-ending quest to find the ultimate haircare product.

Thursday, April 12, 2012

Goldwell Lagoom Jam vs. Big Sexy Hair Blow Dry Volumizing Gel

Have you ever wondered how two rival haircare products would fare in a head-to-head battle? Well, you've come to the right place! This week's Haircare Face-Off! features two volumizing gels, made to be used on damp hair prior to blowdrying. Here's a brief look at the competitors:

Lagoom Jam, from Goldwell's StyleSign collection, is described as an instant effect gel for volume styling and unlimited looks, while offering color and sun protection. Big Sexy Hair Blow Dry Volumizing Gel also promises to deliver volume and fullness, while providing a medium level of hold. Both brands are popular with salon clients, and both products have been on the market for quite some time. Today we will discover which of these volumizing gels is the best, so let's get this party started!

As always, each product will be scored on a 1-10 scale in the following categories: performance, ingredients, sensory appeal/packaging, and value. Each product has been tested on actual salon clients for one week, on a variety of hair types and for a variety of styles, from classic contemporary to modern and edgy.

Performance: It didn't take long for me to realize that this was going to be a close contest. Yet, after a few days, I decided that the Goldwell product was better suited for adding volume to normal hair types, while the Big Sexy Hair gel was better suited for finer hair types. Both products did indeed add volume, but the Goldwell Lagoom Jam is thicker, heavier, and offers a higher level of hold. It's like hair gel on steroids! Big Sexy Hair Blow Dry Volumizing Gel is ideal for performing ordinary blowouts of medium-length styles, but didn't perform as well on shorter styles, or "unconventional" styles. I enjoyed both gels, but I recommend Lagoom Jam for trendier fashion-forward looks and Big Sexy Hair for everyday conventional looks. Since each product delivered as promised, this round is a tie. (Goldwell: 9 Big Sexy Hair: 9)

Ingredients: If you're looking for eco-friendly organic or botanical ingredients, you'll be very disappointed. Like most gels, these two products are chemical cocktails which rely on science to deliver results, rather than nature. Big Sexy Hair Blow Dry Volumizing Gel contains: Water, Carbomer, VP/VA Copolymer, PVP, Propylene Glycol, Triethanolamine, Polyquaternium-11, PEG-12 Dimethicone, DMDM Hydantoin, Polysorbate 20, methylchloroisothiazolinone, Methylisothiazolinone, Fragrance, and Benzyl Salicylate. Goldwell Lagoom Jam contains: Water, Acrylate 3 Copolymer, Sodium Hydroxide, Hydrogenated Castor Oil, Phenoxyethanol, Panthenol, Methylparaben, Tetrasodium EDTA, Propylene Glycol, Benzophenone 4, Polysilicone 9, bamboo extract, Sorbitol, Propylparaben, Ethylparaben, Butylparaben, and fragrance.

While Lagoom Jam does contain castor oil, bamboo extract, and panthenol (pro-vitamin B5), it seems chock full of parabens and also contains sodium hydroxide Lye), a caustic chemical used in hair relaxers and drain cleaners. Big Sexy Hair Blow Dry Volumizing Gel, being paraben-free and lye-free, wins this round. (Big Sexy Hair: 7 Goldwell: 5)

Sensory Appeal: I love the fragrance of the Lagoon Jam, and it has a rather strange jelly-like feel, but does not leave the hands feeling sticky, greasy, or oily. The Big Sexy Hair gel doesn't smell as nice, and it tends to feel sticky on the hands. In terms of bottle design, the Goldwell jar is attractively designed, but one must dip into the jar with the fingers in order to get to the product. Big Sexy Hair, on the other hand, comes in a bottle with a pump, making it easier to dispense. While I find most Big Sexy Hair products to look tacky, the volumizing gel's packaging and labeling doesn't look too bad. Goldwell earns points for fragrance and texture, but loses points on the shape of the container. (Goldwell: 7 Big Sexy Hair: 6)

Value: Big Sexy Hair Blow Dry Volumizing Gel retails between 10.00 and 15.00 for an 8.5-ounce container. Goldwell Lagoom Jam, available only in a 5-ounce jar, retails between 15.00 and 20.00, depending on the source. No matter where you purchase these products, Big Sexy Hair represents the more cost-effective volumizing gel. (Big Sexy Hair: 9 Goldwell: 6)

And the winner is.....

Big Sexy Hair Blow Dry Volumizing Gel. Although both products work well, the Big Sexy Hair gel is the best buy. Lagoom Jam is better for more cutting edge styles, but if you have a common type of cut and style, like shoulder-length layered hair or fine short hair, you'll definitely get more bang for the buck with Big Sexy Hair. (Final Score: Big Sexy Hair- 31 Goldwell- 28)


Wednesday, April 4, 2012

Brocato Swell Volume Full Body Serum vs. Bumble and bumble Styling Creme

Welcome to another exciting edition of Haircare Face-Off!, the only online beauty battle in which two similar products, tested on actual salon clients, square off in a fierce head-to-head competition. This battle features two products which claim to thicken the hair, but which one is best for pumping up the volume? That's what we intend to find out. Let's take a closer look at the competitors.

Bumble and bumble's Styling Creme is one of the most versatile products available; it can be used to add body to the hair, and it can also be used to create slick looks or to define curls. Named one of InStyle's Best Beauty Buys in 2011, this cream is a favorite among top stylists, celebrities, and those who demand top performance. Brocato's Swell Volume Full Body Serum is part of the product line created by legendary stylist Sam Brocato, whose name has been among the hairdressing elite since he opened his first salon in 1976.

Both products have been created and tested by some of the top stylists in the industry, but only one thickener can be victorious. This will be accomplished by rating each product on a 1-10 scale in each of the following categories: performance, ingredients, sensory appeal, and value.

Let the battle begin!

Performance: Brocato's Swell Volume serum promises "huge, big, over-the-top results" thanks to hybrid proteins and specific particle size clays (whatever the hell that means). While this product did manage to add volume to the hair of one of my finest-haired clients, the results weren't any more spectacular than many other salon-quality thickening products. After two weeks of using this product I was content with the results, but I can't report seeing any results which could be described as "huge, big, or over-the-top". One thing that did catch my attention, however, was the warning on the label: Do not use or store near heat, and do not smoke until hair is completely dry. Geez, is this a hair balm or a hair bomb?

On the other hand, Bumble and bumble Styling Creme delivered better volumizing results on all types of hair, from stick-straight to wavy and curly. Unlike the Brocato serum, this product didn't leave any residue, stickiness, or gunkiness on my hands or on the hair. Best of all, I didn't have to be afraid of the product causing an explosion. Even if the Brocato Swell Volume Full Body Serum delivered "over-the-top" results (which it didn't), I'd be reluctant to purchase any haircare product which could explode when exposed to heat...especially if that product was designed to be used before blowdrying. Styling Creme wins the opening round with ease. (Bumble and bumble: 10 Brocato: 2)

Ingredients: The Brocato serum contains a few beneficial ingredients such as keratin amino acids and sunflower seed extract, but these ingredients appear in further down the list than most of the other ingredients. The main ingredients, after water, are butylene glycol (which is used as an industrial solvent), cyclopentasiloxane (which isn't as scary as it sounds; it's an emollient found in many cosmetics), and alcohol. Bumble and bumble Styling Creme ingredients may vary depending on the age of the product; the Styling Creme was re-formulated in 2007 in order to comply with new California Environmental Protection Agency regulations. While the "new" Styling Creme isn't quite as miraculous as the old formula (at least in my opinion), it's still one of the best creams on the market. Styling Creme's key ingredients are amodimethicone (an emollient), benzophenone-4 (a sunscreen), and glycerin. (Bumble and bumble: 7 Brocato: 4)

Sensory Appeal: While I prefer the fragrance of the Brocato serum, neither product's fragrance is anything to write home about. They both smell like, well, haircare products. Styling Creme has a silkier texture and seems to absorb into the hair, while Swell Volume Full Body Serum tends to leave the hands feeling slightly greasy. The packaging of both products is attractive, and will appeal to more discerning clients. I prefer the slender shape of the Brocato bottle, which is easier to hold and dispense than the short squat bottle of Bumble and bumble Styling Creme. This round is too close to call. (Brocato: 8 Bumble and bumble: 8)

Value: Bumble and bumble Styling Creme, in the 8 ounce bottle, retails for 25.00, which equates into 3.12 per ounce. Brocato Swell Volume Full Body Serum, in the 8.5-ounce size, has a salon retail price of 17.95, or roughly one dollar less per ounce. (Brocato: 8 Bumble and bumble: 7)

And the winner is....

Bumble and bumble Styling Creme. This battle was close when it came to sensory appeal and value, but when it came down to performance and ingredients, it was no competition. Science has endowed us with a virtually endless supply of chemicals, many of which are not flammable. Why a haircare line started by one of the world's most prolific stylists decided to create a product which can double as an explosive is beyond me. (Final Score: Bumble and bumble- 32 Brocato- 22)